08/14 ● Genesis
The main challenge was how we can make a boring thing seem interesting! Yes; you heard right. We got the same brief from Genesis motors when we got this Whistleblower campaign on just an A4-Sheet. We made sure to design the whole campaign on the basis of Genesis corporate identity. We wrote 100s of lines and designed almost the same amount of illustrations to call this visual design campaign a success.
Whistleblower
Service | Brand Campaign
Release | 2022
Agency | Innocean Berlin
Duration | 3 Months
Leveraging my expertise in print campaign techniques, color theory and layout design, I created illustrations and executed a dynamic visual design for prints. Through meticulous attention to detail, strategic visual storytelling, typography and brand consistency, I provided impactful and memorable print ads that stand out in a crowded marketplace.
● My Role | concept & design
