top of page
01/11 ● BMW
Known for its innovative spirit, BMW launched its new all-electric and highly digital iX2 model. With the rise of AI, the metaverse and Web3, we saw a unique opportunity to bridge the gap between the physical and the digital: by letting the iconic virtual influencer Lil Miquela take the wheel and find her way into our world
Make It Real
Service | Integrated Campaign
Release | 2024
Agency | MediaMonks
Duration | 8 Months
Conceptualised and assisted execution by directing the creative vision of BMW's innovative ethos with Lil Miquela's narrative. Oversaw photoshoots, researched brand identity and, designed visuals for social media platforms.
● My Role | concept & creation
_1.jpg)
bottom of page