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design + art director

Ideation & Design

11/11  BMW

In the second chapter of our journey, the M3 takes center stage, redefining what it means to dominate the road. Through a dynamic films, we unveil the relentless spirit of the M3, capturing the raw power and precision that transform every drive into an unforgettable performance. From adrenaline-pumping acceleration to the thrill of cornering perfection, this is the M3 in its purest form—a testament to the unbreakable bond between driver and machine.

The Rush M3

 

Service | ATLCampaign

Release | 2024

Agency | MediaMonks

Duration | 7 Months

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Led a team as Art Director to utilise cutting-edge software like Photoshop, After Effects to create appealing graphics. Developed and implemented corporate identity (CI) guide to ensure consistency across all brand communications, including visual elements, tone of voice, and brand messaging.

● My Role | concept & production 

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