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05/11 ● BMW
Ever wonder what it’s like to truly command the concrete? By capturing the heartbeat of the road as you grip the wheel of an M4, we created four compelling films that depict the full spectrum of emotions behind the wheel. From anticipation to euphoria, each scene captures the essence of the drive, celebrating the intimate connection between driver and machine in a sensory journey of pure exhilaration.
The Rush M4
Service | ATLCampaign
Release | 2024
Agency | MediaMonks
Duration | 6 Months



Led a team as Art Director to utilise cutting-edge software like Photoshop, After Effects to create appealing graphics. Developed and implemented corporate identity (CI) guide to ensure consistency across all brand communications, including visual elements, tone of voice, and brand messaging.
● My Role | concept & production
















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