13/14 ● genesis
The Challenge
We aimed to celebrate our entry into the EV world by blending art, technology, and lights. To showcase to consumers the luxury of time and the possibilities with Genesis, a dynamic kinetic light installed in Genesis studios across London, Munich, and Zurich by Playmodes Studio enveloped the new GV60, encouraging visitors to interact with the digital canvas and immerse themselves in a unique experience, reflecting the brand's fusion of technology and aesthetics.
new lights
Service | Product Design
Led the innovative GV60 launch with Playmodes Studio, merging innovation and luxury. I came up with a concept to make an interactive studio for consumers to interact and experience GV60 through stunning light displays. Leveraging my UX/UI expertise and Studio’s technology, I designed a user-friendly interface for consumers to interact and play with lights with a simple tap, redefining the automotive experience and setting a new standard for luxury electric vehicles.
● my role | Ux & UI design
