03/11 ● Kit Kat
In the midst of the COVID-19 pandemic, I embarked on a self-initiated project to revitalize KitKat Germany's timeless slogan, 'Have a break, have a KitKat.' Leveraging Adobe Photoshop, Cinema 4D and Illustrator, I crafted print campaigns that ingeniously integrated popular social media icons, symbolizing their platforms breaking apart to reveal the iconic message. Alongside design, I orchestrated a digital dissemination strategy, strategically sharing the campaign across LinkedIn, YouTube, and other platforms. The result? Viral success, garnering significant impressions and engagement, demonstrating my capacity to innovate even in challenging times.
Have A Break
Service | Print & Design Campaign
Release | 2020
Devised, designed and strategised the self-driven campaign, to impact and be relevant in the digital age; executed a comprehensive social media strategy, monitored metrics and analytics to maximize reach and deliver outcome-focused print campaign.
● My Role | concept & execution
