10/14 ● genesis
Genesis chose to go to the depths of the sea together with the freediving champion and world record holder Arnaud Jerald. In his sport, time is crucial, serenity is key and being present in the moment is vital. The things Genesis focuses on. Thanks to their GPAs, you get more time for the things you love, and you can spend less time fixing your car, Genesis handles it all for you. So, if you’re not a world record-breaking freediver, a Genesis is a perfect option to experience serenity.
free diver
| integrated campaign
Drawing parallels between Jerald's sport and Genesis' values, I along with copywriters and product managers, ideated and conceited the campaign. I also ensured that post-production
final deliverables met quality standards according to project timeline and budget.
● my role | concept & production
